A concept, information and data visualization designer for digital product
A TV companion app to provide user a diagram TV program guide and real-time relevant TV show content.
Focus Art Direction Visual Design Production
Challenge How many times you miss the chance to catch the information you are interested from the TV show ? You do not have enough time to do search from your tablet. Watching TV experience is not just sitting and watching. People is looking for an interactive TV experience. To design a simultaneously digital interactive experience for users get double benefits while they watch TV.
Strategy The tablet could listen and catch the keyword from TV speaker. After it processes the keyword, the app provide real-time related information. In order to make user enjoy the real-time information, the app need to provide diagram TV program guide, it helps user find shows and sort the guide by what was popular.
Solution The app has 3 main features: 1. Browse current TV guide 2. Filter favorite shows info 3. Provide real-time relevant TV show content. People can navigate TV shows quickly and get involved with deeper content.
Feature - Show detail Each TV show box can tap to get a quick review and related episodes detail card.
Feature - Content Cards Bring those information that used to only stay in Wikipedia and TV channel website to be lively and useful for users.
Real-time TV relevant content card Relevant content card fly in
Diversity Look The tablet screen look is customized by user's favorite TV show choices.
Your app is automatically organized into simple pages that appear just when they're needed.
Focus Art Direction Visual Design Production Brand Identity
Turn on the favorite TV show, check the weather, read friend's latest update in social media. Most tasks are easy. But mobile phone sometimes make those tasks more difficult. One task may require complex steps which like browse all apps to find the one you want, launch the app, swipe menu to find the right options. Users get frustrated when the mobile phone is getting more powerful but less user-friendly.
Strategy People want to read the latest social media updates but they don't like to take the segmentation surfing experience. People like to get the interested stores coupon but they don't like to receive many unnecessary promotion news.
How to integrate the diversity apps and provide customized app service is the key factor of this project.
Solution The App Surface launcher is an intelligent system, it observes user's behavior of phone usage then organizes most recent apps and arranges with time and place to display the apps updates page.